No matter whether you are just beginning as an entrepreneur or have extensive online retail experience, it can be alarming to witness traffic coming to your website but no sales being generated. But don’t panic: there are easy fixes available to make sure your ecommerce store starts making sales again.
Your ecommerce pages need to be optimized in order to generate targeted traffic and secure sales.
You’re not promoting it enough
An ecommerce website refers to any site where consumers can purchase products and services over the Internet. There are various components involved with this process, such as product listings, payment methods and shipping options.
An effective ecommerce website will offer visitors an intuitive user experience and make product discovery and purchasing straightforward. In addition, such sites should feature some cool tools for pricing management and inventory tracking that help make online purchasing even more convenient.
Your ecommerce store might not be selling as well as you would like for various reasons, and one way to increase sales is to drive more visitors to it. Social media and content marketing platforms offer great ways of spreading the word about your product or service.
Once your website receives more traffic, its sales should increase exponentially. To maximize these sales and grow your brand at the same time, ensure you use a comprehensive marketing plan tailored specifically towards your target audience and budget. Successful plans not only boost sales but will help expand brand recognition too!
Your pages aren’t optimised
Many ecommerce websites contain product pages that aren’t optimized for search engine visibility – an oversight which can cost them considerable traffic, as well as invite negative reviews of their business.
To avoid this issue, the best way to ensure product pages are SEO-ready is by employing appropriate keywords, title tags, and meta descriptions as well as high-quality images related to each product.
Keep in mind that your page must be user-friendly so people can easily locate what they need and complete purchases more effectively.
Your product pages must also load quickly to keep potential customers from leaving and going elsewhere for shopping. Any delays could drive potential shoppers away and decrease conversion.
An eCommerce page typically comprises multiple components that need to be loaded by users’ browsers, including images, CSS and JavaScript files, video embeds, etc.
Every time a user requests your server via HTTP, all these elements have to be loaded individually – which can take an extremely long time on normal web pages, making minification so essential.
Reducing any unnecessary characters or blocks of code on your page’s coding can help your site load faster, thus increasing conversion rates.
An experienced expert can optimize your product pages to ensure visitors can easily find what they are searching for and make informed purchase decisions, while simultaneously helping your page rank higher on Google and other search engines.
Your navigation is disorganized
Implementing an intuitive navigation system on your website is crucial to making it user-friendly, which means presenting key categories clearly within its menu and enabling visitors to find what they’re searching for easily.
Also, placing these categories prominently within your navigation allows customers to immediately identify which products and where to look next. For instance, The Honest Company uses eight main categories so visitors can quickly see what products they are offering as soon as they land on their site.
Disorganized navigation frustrates visitors who can’t easily find what they want and will eventually leave your site. Optimizing navigation can enhance user experience and sales; by organizing menus, using search functions, and adding structured data pages. With optimized navigation in place, ecommerce sites become more effective while simultaneously ranking higher in Google’s search results – take some time out now to discover ways you can optimize it so it’s easier for people to locate what they’re searching for!
Your shipping rates are too high
Shipping rates play a key role in how much customers pay for your products, adding an extra expense at checkout and ultimately having an impactful effect on whether or not customers return them. They’re an integral component of doing business.
If your shipping costs are excessively high, they could indicate that you are spending too much on shipping expenses compared to what’s necessary, making selling products harder than anticipated. But there are steps you can take to lower them without compromising customer service standards.
First, it is necessary to understand your past shipping costs so as to properly evaluate your profit margin and negotiate carrier shipping rates accordingly.
Your customers have the option of selecting from various shipping options available to them. You could set either a flat rate for every order or price-based rates whereby orders that fall below a specific dollar threshold incur reduced shipping fees.
Shipping rates are an integral component of any ecommerce store, so it’s vital that you take time to shop around for the best rates – either manually or using technology – as this can save your business money in the long run and help it increase profits. Sherpack has extensive experience helping companies just like yours navigate this complicated landscape of shipping options.
Your site isn’t trustworthy
Ecommerce websites lacking trustworthiness often fail to convert site visitors into paying customers, leading to significant revenue losses for your ecommerce business. Thankfully, there are simple strategies you can employ to improve the trustworthiness and conversion rate of your ecommerce store.
Start by ensuring your ecommerce website looks professional and authentic, which includes things such as image quality and content speed, response to customer queries quickly, as well as its overall aesthetic.
Integrating third-party endorsements can also make your site appear trustworthy, making customers feel more at ease purchasing from you. For example, having the Better Business Bureau badge displayed will let customers know that your business meets certain standards of honesty and quality service delivery.
When selling online, having an effective shipping policy in place is crucial to customer service and will reduce returns, which can be costly for your business. Consumers want the reassurance of knowing their products will arrive on time and as expected; in turn this reduces returns.
Display your contact details clearly so your shoppers can contact you should they have any inquiries about your products or services, be it via live chat button, email address or physical address listed in the header or footer of your website.
Use an SSL certificate on your site for maximum security and ensure customer data doesn’t fall into the hands of fraudulent sites, while also improving SEO and boosting ranking on search engines.
